Peirce sometimes referred to the “ground” of a sign. The ground is the pure abstraction of a quality.[20] A sign's ground is the respect in which the sign represents its object, e.g. as in literal and figurative language. For example, an icon presents a characteristic or quality attributed to an object, while a symbol imputes to an object a quality either presented by an icon or symbolized so as to evoke a mental icon.
Reference: Wikipedia {Meaning of Signs: Semiotic Analysis}
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